Peerlabs Inc. ("Peerlabs," "we," "us," or "our") is committed to protecting the personal information of individuals who visit our websites, participate in our research, or otherwise interact with us. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in the course of our commercial and research activities.
This policy applies to:
Peerlabs Inc. is a Canadian corporation based in Toronto, Ontario. This policy is designed to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
Personal information means information about an identifiable individual, as defined under PIPEDA. It does not include the name, title, business address, or business telephone number of an employee of an organization.
Research participant means any individual who participates in a Peerlabs ethnographic survey, interview, or research study.
Website visitor means any individual who accesses peerlabs.ai or any Peerlabs-operated website.
Peerlabs has designated a Privacy Officer responsible for our compliance with this policy and applicable privacy legislation. Questions, concerns, or complaints regarding our privacy practices should be directed to:
Privacy Officer
Graham Toppin, Peerlabs Inc.
Email: [email protected]
Mailing Address: 2-255 Gerrard Street East, Toronto, Ontario, Canada M5A 2G1
We may collect the following information when you visit our websites:
Certain areas of our websites and platform require authentication through Cloudflare Access. When you authenticate, the following information may be collected and processed by Cloudflare on our behalf:
This information is used to verify your identity, manage access to restricted content and services, and maintain the security of our platform. Cloudflare processes authentication data as a service provider under its terms of service; Peerlabs has access to access logs and email addresses associated with authenticated sessions.
When you participate in a Peerlabs ethnographic survey or interview, we may collect:
We do not intentionally collect sensitive personal information such as health data, financial account numbers, government-issued identification numbers, or information about minors (individuals under 18 years of age).
We collect website visitor information for the following purposes:
We collect research participant information for the following purposes:
We obtain meaningful consent before or at the time of collecting personal information. The form of consent (express or implied) depends on the sensitivity of the information and the reasonable expectations of the individual.
We obtain express consent for:
Research participants provide express consent through our Participant Release and Consent Form prior to any interview or survey.
We may rely on implied consent for:
You may withdraw consent at any time, subject to legal or contractual restrictions, by contacting us at [email protected].
For research participants, withdrawal of participation is available up to 30 days after the conversation. After this period, withdrawal may not be possible if contributions have been published, included in aggregated or anonymized data analysis, or incorporated into derivative works. We will make reasonable efforts to accommodate withdrawal requests regardless of timing.
Withdrawing consent may affect our ability to provide certain services or include your contributions in future publications.
We collect only the personal information necessary for the purposes identified in this policy. We collect information by fair and lawful means.
For research participants, we do not require participation and you may decline to answer any question during a conversation.
Personal information is used only for the purposes for which it was collected, or for purposes a reasonable person would consider appropriate in the circumstances.
We may disclose personal information in the following circumstances:
We do not sell personal information.
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law.
Specific retention periods for research participants:
| Data Type | Retention Period |
|---|---|
| Conversation content (anonymized) | Retained indefinitely for research purposes |
| Personal identifiers (name, email) | Deleted immediately after survey data processing |
| Raw audio/video recordings | Deleted after transcription, within 30 days of interview |
Website visitor data (analytics, logs) is retained for up to 24 months unless a longer period is required for legitimate business or legal purposes.
When personal information is no longer required, it is securely destroyed, erased, or anonymized.
We protect personal information with security measures proportionate to the sensitivity of the information, including:
This Privacy Policy is publicly available at https://peerlabs.ai/privacy. We are transparent about our privacy practices and will respond to questions about our policies and procedures.
You have the right to:
To make a request, contact our Privacy Officer at [email protected]. We will respond within 30 days of receiving your request. If we cannot provide access or make a correction, we will explain why.
There is no fee for reasonable access requests. If a request is manifestly unfounded or excessive, we may charge a reasonable fee or decline the request, with explanation.
Peerlabs does not set first-party cookies on its websites. We do not use analytics cookies, advertising cookies, or tracking pixels.
Our websites are served through Cloudflare, which may set limited cookies and collect certain data as part of its content delivery and security services (e.g., DDoS protection, bot management). Cloudflare processes this data as a service provider under its own privacy policy. Peerlabs does not control the specific cookies or identifiers Cloudflare sets. For details on Cloudflare's data practices, see: https://www.cloudflare.com/privacypolicy/
Our websites may use the browser's localStorage mechanism to persist user preferences and application state on your device. Data stored in localStorage remains on your device and is not transmitted to Peerlabs servers. You can clear localStorage at any time through your browser settings.
Our websites and research operations may use third-party services including:
These service providers process personal information on our behalf under their respective terms of service and privacy policies. We remain accountable for personal information transferred to third parties for processing and take reasonable steps to ensure comparable levels of protection.
In the event of a breach of security safeguards involving personal information under our control, we will:
You have the right to challenge Peerlabs' compliance with this policy and applicable privacy legislation by contacting our Privacy Officer.
If you are not satisfied with our response, you may file a complaint with the Office of the Privacy Commissioner of Canada:
Office of the Privacy Commissioner of Canada
Website: https://www.priv.gc.ca
Toll-free: 1-800-282-1376
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Material changes will be posted on our website with an updated effective date. We encourage you to review this policy periodically.
This Privacy Policy is governed by the laws of Ontario, Canada, and applicable federal legislation, including PIPEDA.
For questions or concerns about this Privacy Policy or our privacy practices:
Privacy Officer
Peerlabs Inc.
Email: [email protected]
Website: https://peerlabs.ai